It seems as though adidas has taken note of the ever-popular football culture that is developing off the pitch. The shift towards the lifestyle side of the beautiful game is growing and it’s evident in the newest silhouette from the adidas crew. The adidas ACE 16+ PureControl UltraBOOST is the first adidas sneaker that has taken roots from the football category and changed into a full off pitch shoe. Two color ways have been released on the initial drop, solar yellow, the on-pitch colorway from the new Speed of Light range, and a blackout version. We can assume more colorways will drop in the very near future.
Sam Handy, adidas Soccer Vice President of Design said, “We’ve created something that football players and fans want to see. We’ve recognized that people love wearing our football boots on-pitch, and want to replicate that off-pitch. So we’re going to start following our on-pitch releases with off-pitch versions – this is the start of an exciting journey.”
Photos provided by Kith